Resources
Stand out for what you know, as well as how you write it.
The thinking behind BeigeCheck: why company writing turns generic, how AI speeds that up, and what it takes to write with knowledge, judgement and a voice of your own.
The book · The Beige Code
AI didn’t invent beige. It made it easier to produce.
Andrew Seel and Nigel Jay Cooper look at why so much professional writing sounds the same: the habits companies fall into, cautious sign-off, and how rarely real experience makes it onto the page.
Those ideas shaped BeigeCheck. It gives AI your company’s knowledge, and it doesn’t take anyone’s own voice away.
Get The Beige CodeStart with the big ideas
Three questions worth asking.
Why does AI keep getting your brand voice wrong?
Because a list of instructions only goes so far. An AI tool writes in your voice when it has your approved writing, your facts and your house rules in front of it every time, and when each draft is checked against them.
How BeigeCheck handles voiceHow do you stop claims you can’t back?
Confident writing and supported writing aren’t the same thing. Keep the facts your company has signed off in one place, with their sources, and check every claim in a draft against them before it goes out.
How claims are checkedHow do you keep people’s own voices?
Shared facts and standards don’t have to mean identical posts. Give everyone the same approved knowledge, and let each person’s voice come from writing they’ve done themselves.
Company voice and personal voice
Conversations
Beyond the Beige.
Conversations with people who make distinctive work, about the systems and choices behind it, and what it means to write with substance when everyone has AI.
Visit Beyond the BeigeThe thinking meets the product
Better writing starts with better knowledge.
BeigeCheck puts one of the book’s central ideas to work: give people’s AI tools the right facts and evidence, and leave room for their own judgement and voice.
See how BeigeCheck worksGive your AI tools better information to work with.
Connect your approved company knowledge and see BeigeCheck at work in the AI tools your team already uses. Your trial starts with your first check.