We built BeigeCheck after a decade of helping people at work sound like themselves.

Two founders who’ve spent their careers where technology meets writing.

Andrew Seel

Co-founder

Andrew has spent more than 25 years building digital businesses, platforms and programmes.

He started in the early days of online communities before going on to build digital and social media businesses working with brands including Sony, EMI, Virgin and Häagen-Dazs.

For more than a decade, his focus has been on helping organisations and their people turn what they know into credible content and greater visibility.

Andrew on LinkedIn

Nigel Jay Cooper

Co-founder

Nigel is a bestselling author, technologist and former Channel 4 writer and editor.

His career combines building technology with a writer’s understanding of language, ideas and what makes communication distinctive.

For more than a decade, he has worked with Andrew on social media, employee advocacy and how people build credible professional voices online. He leads BeigeCheck’s product development.

Nigel on LinkedIn

Before BeigeCheck, we helped some of the UK’s best-known organisations find their voice.

We founded Togethr, one of the UK’s first employee advocacy platforms. Through Togethr we worked with organisations including John Lewis & Partners, Waitrose, Post Office, Barclays, BT and Capgemini, helping their people turn what they know into writing they were happy to put their name to. They were Togethr’s clients, not BeigeCheck’s.

Then we built Ghostart, the original authentic writing platform, which has since grown into an AI visibility platform. BeigeCheck was born from Ghostart.

The lesson we carried into BeigeCheck is that the best material is usually inside the company already. AI can help find it, shape it and get it out, but it can’t invent the experience behind it.